Enter your fixed monthly costs and per-unit costs to find the minimum number of sales you need to break even each month.
Break-Even Analysis
Units / Month
Revenue Needed
How Break-Even Analysis Works
Break-even point = Fixed Costs ÷ Contribution Margin per Unit. Your contribution margin is the selling price minus all variable costs per order (COGS, shipping, transaction fees).
Using Break-Even to Set Ad Budgets
If your break-even is 100 units and your current ROAS delivers 50 units, you're losing money. Use this calculator to set realistic revenue targets before launching paid campaigns.
Free PDF Guide
Wait — get the Shopify Hidden Fees Audit before you go
12-page guide: 5 hidden fees draining your margins, how to calculate each one, and exactly how to fix them. Free.